Looking back at British Flowers week
British Flowers week is the brainchild of New Covent Garden Market. It was started in 2013 with the aim of promoting British grown flowers in a goal to revive our once thriving cut flower industry. When I heard about this I really wanted to take part in some way but I wasn’t quite fully up and running yet. I also had some big personal commitments to deal with so I was time poor and thought it would be a good idea to find someone to work with.
Recently I had met Victoria of Peppermint Rose Flowers through Twitter. We got on well and had quite a lot in common – part of which being that we were both in the first year of our new businesses. I mentioned it to her and she was really excited about the idea.
We ran a lonely bouquet campaign with a twist. Rather than just leaving flowers abandoned to be found we hid a bouquet in a different location each day and worked with the chosen businesses to give clues over Facebook and Twitter which would lead people to the flowers. Every day there was a different password so we knew that only people engaged in our campaign could take the flowers away.
Victoria and I were really pleased with how it went. We had lots of late nights with all the clues having to be scheduled each evening in advance, giving us time to engage with the people who were involved in the treasure hunt as it took place.
It was great to see people who came back each day to have another go at winning the bouquets, and seeing pictures of them being so happy when they won was a bonus. I even had a lady today post a picture of her flowers a week later showing they still look really good.
British Flowers week has been an incredibly busy one! I have been completely exhausted but I’ve had lots of fun, learned loads about social media and had a chance to combine forces and work with someone I had never met before who I now class as a friend.
Next year the flower farm will be much more established, giving me extra opportunities to promote British flowers. Is there anything I could do that would entice you to buy British? If you have any good ideas I would love to hear them!